Virgin Hotels has seen an uptick in online bookings and is constantly A/B testing the content tiles on its website home page. Hospitality giants like Virgin Hotels and Marriot are continuing to invest in modern marketing to boost occupancy rates and get heads in beds. Graphic design and quality content are influencing this, as content remains king. On paper, the last two years have been great for the hospitality industry, with digital marketing playing a huge role in generating revenue. It is the amalgamation of creativity, technology and the right graphic and web design tools that made some businesses in the hospitality industry stand out from the rest. One industry that is seeing the impact of this growth is the hotel industry. Do I qualify?Ĭontent marketing and the evolution of graphic design for digital marketing is continuing to rise. We can actually analyze digitally the type of content and graphics that are getting more media impressions, more likes, more saves and, ultimately, are more appealing and converting to an audience.įorbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Technology has enabled brands to have more exposure online, allowing businesses to interact with their clients and consumers, which has also allowed us the ability to review and analyze real-time data to measure and see what sources are driving more traffic. Gone are the days when graphic design was solely focused on the obvious graphic elements of a product like its packaging and marketing materials. Portfolio design, presentations, signage, logos, websites, animations and even architectural production have all traveled far since the dawn of the digital revolution.Īppreciation In Graphic Design Investment Technology now plays a major role in the creation of digital work available in many fields. Graphic design is no exception to this change. Today we can only look back at the impact the digital revolution made on how we communicate, the way we work, and even the way we socialize.
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